FOUNDING PARTNER & HEAD OF DISTRIBUTION

Jess Arden earned a degree from Colgate University and launched a successful 17-year career in technology sales, contributing to both startups and large corporations. During this time, she developed a reputation for her expertise in driving sales growth, building client relationships, and opening up new markets. 

Her life took an unexpected turn when she faced severe health challenges due to mold exposure and adverse reactions to fluoroquinolone antibiotics. Initially seeking solutions through conventional Western medicine, she found limited relief. This led her to explore functional medicine, where, under the guidance of Dr. Jeffrey Morrison, she embarked on a comprehensive healing journey.

This transformative experience inspired her to pursue a new path in functional medicine, aiming to bring the most transformative technologies into the hands of those who need them and the doctors who can help them succeed. Jess is also certified as a clinical light therapist. Her understanding of functional health and technology helps her identify new technologies and markets where they might be applicable. 

FOUNDING PARTNER

Dr. Jeffrey Morrison is an award-winning medical doctor, leader in the field of Integrative Medicine, and champion of a nutritional approach to healthcare. His focus is on preventing and reversing degenerative and chronic diseases by enhancing the body’s innate ability to heal and detoxify itself.

In 2002, Dr. Morrison opened The Morrison Center, where he has used his successful integrative medicine and nutritional approach for patients with many types of medical conditions.

Dr. Morrison has an undergraduate degree from the University of Rochester and received his medical doctorate from Jefferson Medical College in Philadelphia. He is trained in Family Practice and Environmental Medicine. The focus of his practice is Integrative and Environmental medicine.

FOUNDING PARTNER

STANDwellness founder Tapp Francke has first-hand experience in the challenges, hard work and patience it takes to achieve optimal body health.

Tapp holds a Master’s degree in Nutrition and Integrative Health, is a Pulse-Certified PEMF practitioner, Certified Lyme Specialist and a DNA Life trained Genomic Counselor. Tapp’s focus is to educate her clients on how to eat properly for their respective body’s and conditions, to make informed health choices, and to trust therapies that can enhance their body’s ability to heal itself.

In 2013, Tapp opened STANDwellness, an alternative and holistic health center where she focuses on addressing methylation issues, digestive issues, microbial imbalance, chronic disease, inflammation, and general fatigue for her clients.

VP OF SALES & DISTRIBUTION

Nick joins the team with over a decade of experience in sales. Leading teams and enterprise accounts across multiple leading technology companies including Salesforce, EMC, Dell, MongoDB, Indeed.com and HyperTrack.

He brings a solution and value selling mindset with his 10+ years of B2B and B2C sales experience. Has a reputation for achieving and exceeding rapidly increasing quotas through innovative sales, network outreach and research tactics. He has expertise in large key account management, relationship building, customer retention, CRM, data analytics, service operations, and team management. Excels at analyzing complex situations and creating new insights to improve business processes and maximize use of technology.

HEAD OF MARKETING

Martha Nolan is a strategic brand builder, digital marketing expert, and entrepreneur with a passion for storytelling and business growth. As the CEO of Brand Growth Consultants, she helps brands craft compelling narratives, solve complex challenges, and scale through data-driven strategies. With experience spanning brand strategy, digital transformation, and community-driven marketing, she has worked with top companies across industries to drive meaningful engagement and long-term success.

She is also the Founder of East x East, a venture that reflects her entrepreneurial spirit and hands-on approach to building businesses. Previously, she served as CMO of Out East Eyewear, Client Partner at Ogilvy, and Vice President of Client Experience at Velocity Worldwide, leading initiatives in brand strategy, digital transformation, and customer engagement. With a proven track record in launching and scaling brands, Martha continues to push the boundaries of branding, digital innovation, and business growth.